Original Formula with Plant-Based Amino Acids: Pure95 Shampoo and Conditioner

Hair care products born from care and thoughtfulness cherished by beauty salons across Japan

Founded in 1989, our company has been providing hair care products to beauty salons across Japan ever since. It all started with the desire of a hairstylist to find a solution for the hand irritation experienced by the salon staff. Focusing on amino acids, a key component of the skin's structure, we developed salon-exclusive hair care products through extensive trial and error. Born from care and thoughtfulness, our shampoo and conditioner are cherished by many and have remained a trusted choice for over 35 years.