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Hair Care

Original Formula with Plant-Based Amino Acids: Pure95 Shampoo and Conditioner

Perming Japan Inc.
Original Formula with Plant-Based Amino Acids: Pure95 Shampoo and Conditioner
Pure95 Shampoo and Conditioner are slightly acidic.

Pure95 Shampoo and Conditioner are slightly acidic.

It all started from the thoughtfulness of a hairstylist

Pure95 plant-based amino acid shampoo was born from a hairstylist’s passion to protect the hands of the salon staff. Through extensive trial and error with carefully selected ingredients, it was developed to be gentle on skin, hair, and the environment. Pure95, an innovative scalp conditioning shampoo, helps keep the scalp and hair healthy by cleansing and repairing.

To minimize stress on the skin and hair, Pure95 Shampoo features a mild, slightly acidic formula enriched with natural glutamic acid refined from sugarcane, offering a rich, foamy texture. With a pH level of 5.6, which is close to that of water, it can also be used as a body wash suitable for people of all ages, from children to the elderly.

Uniquely formulated amino acid shampoo

Uniquely formulated amino acid shampoo

The rich lather of Pure95 amino acid shampoo gently cleanses sensitive, damaged hair without causing stress, while its 18 carefully selected plant-based ingredients nourish damaged hair and scalp, leaving the hair stronger, healthier, and more beautiful. If you are experiencing thinning hair or concerns about hair loss, this shampoo can help naturally increase volume and make your hair appear soft, glossy, and full of life.

Pure95 Shampoo also doubles as a treatment. Simply leave the lather on your hair as a foam pack for three minutes before rinsing to achieve smooth, hydrated hair.
Natural ingredients

No-rinse, out-of-bath conditioner

Pure95 Conditioner is a leave-in, cream-type hair conditioner that effectively repairs and restores dry and damaged ends that Pure95 Shampoo may not fully address. Simply apply to towel-dried hair and blow-dry to achieve soft, glossy hair.

The formula contains 18 natural ingredients sourced from the sea and land, including royal jelly, honey, brown algae extract, ginseng, soy, garlic, aloe vera, and chamomile. The egg white protein adheres to the hair, protecting it and keeping it soft, supple, and shiny. Pure95 Conditioner not only repairs and restores hair damage, but also shields it from the heat of blow dryers, preventing split ends and breakage. The bean protein reinforces and moisturizes hair, enhancing the longevity of hair color and perms.
Pure95 customer testimonials

Customer testimonials

Since its launch in 1988, Pure95 plant-based amino acid shampoo has gained popularity through word of mouth, spreading to salons across Japan and remaining a beloved long-selling product for over 35 years. In 2023, the combined sales of shampoo and conditioner in Japan reached a total of 100,000 bottles.

Many users have expressed their satisfaction, with comments such as: "I've been using it for years," "My hairstylist recommended it, saying early scalp care is essential," "My hair has become stronger," "My hair is now smooth and silky," "I love that it's packed with natural ingredients and can be used on the body too," and "Our whole family uses it."

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