A Unique Kimono Bag That Combines Tradition and Modernity: Annaj
A design that evokes of the graceful back view of a kimono
The arrival of an upcycled bag that breathes new life into kimono sashes (obi)
Our company has launched the brand Annaj with the philosophy of enriching and empowering mature women. Annaj upcycles kimonos and obi sashes, transforming them into bags that suit modern lifestyles. The obi bags, in particular, are crafted mainly from the vibrant obis used in special occasions during the 1920s to 1940s, and each design is unique. These rare, one-of-a-kind creations feature luxurious materials such as auspicious floral patterns or gold-threaded fabrics, adding a touch of elegance to daily life and offering a boost of energy when going out. Carefully crafted by artisans in Toyooka City, Japan’s largest bag production hub in Hyogo Prefecture, these bags let you utilize traditional beauty in everyday life.
Azuma Bag
The exquisite Azuma Bag, crafted from rare obi
The production process involves carefully unraveling the obi, creating molds, and cutting the fabric using those molds. The bags are sewn in Toyooka City, Japan's largest bag production region. As each obi varies in embroidery, weaving, and thickness, even skilled artisans find the sewing process challenging. However, under strict quality control, shaped by over a millennium of tradition, experienced craftsmen bring these unique creations to life.
A tote bag that fits A4 files
A tote bag designed to showcase the beauty of the obi patterns that conveniently fits A4 files
Clutch and chain bag
Customer feedback and sales performance
Many have also expressed their delight in owning a one-of-a-kind item, saying, "I'm thrilled that no one else has the same bag," and "It's wonderful to see old obis revived so beautifully, allowing me to enjoy Japanese traditional craftsmanship in everyday life." Additionally, some have appreciated the bag as a stylish fashion accent, noting, "I'm happy that it instantly makes me feel more stylish simply by carrying it."
As for sales performance, the bags have been sold to buyers from Korea, Hong Kong, and China at trade shows held in Japan. At pop-up shops in department stores, customers from not only Asia but also Denmark, Germany, Australia, and the United States have made purchases. Additionally, there have been sales through live commerce in Singapore and Malaysia.