Fair Trade Towels with the Imabari Brand: Home

Shikoku Shoji Inc.

Fair Trade Towels with the Imabari Brand: Home
Certified Imabari towel: Home

Certified Imabari towel: Home

Soft and fluffy with long cotton piles, a high-quality towel that meets strict standards

Imabari towels refer to a range of towels produced in Imabari City, Ehime Prefecture. They are known for their excellent absorbency, soft and pleasant texture, long-lasting durability (even after constant use, or repeated washing), and resistance to color fading. Among these features, the characteristic that stands out most is their absorbency. A product cannot be certified as an Imabari towel unless it can completely absorb water (nearly reaching a towel's max absorbancy capacity) within five seconds. Only those that meet the strict quality standards set by the Imabari Towel Industrial Association are allowed to use the Imabari towel brand mark and logo. Our Home series has passed these quality standards and received certification as an official Imabari towel.

Made with high-quality, fair-trade cotton from Uzbekistan

Made with high-quality, fair-trade cotton from Uzbekistan

Home is a towel made from 100% high-quality cotton sourced from Uzbekistan. Grown in the ideal environment of Uzbekistan and delivered through Central Asia's Silk Road, the cotton retains a moderate amount of oil, which gives the fibers a silky sheen, a beautiful finish, and a soft feel when it comes into contact with the skin. Made with long fibers of approximately 30 mm, these towels are fluffy and highly absorbent.

The collection includes three sizes: bath towel (60 cm × 120 cm), hand towel (34 cm × 80 cm), and small face towel (25 cm × 25 cm). They are also available in three colors: white, gray, and mocha. All composed of 100% cotton.

Additionally, by using this specific material, we contribute to local education support projects. The high-quality cotton harvested in Uzbekistan is carefully spun in selected factories, and the cotton yarn is used in Japan to create high-quality towels and other textile products, helping to support children in the region.
Left: Naturally colored organic cotton towel   Right: Racotto

Left: Naturally colored organic cotton towel Right: Racotto

We offer a variety of ecological towels.

Made from 100% pure organic cotton, our organic cotton towel is gentle on both the skin and the environment. It is woven using organic cotton yarn, no added adhesives to strengthen the fibers, and it contains no chemicals such as dye or softeners. The cotton is refined using enzymes to remove the oils from the cotton fibers, ensuring environmental consideration. The pile is made with naturally twisted organic cotton, offering a glossy finish plus a soft and smooth texture. The towel features the color unique to natural brown cotton, showcasing its beautiful, original hues. Available in one color. The sizes include bath towel (60 cm × 120 cm), hand towel (34 cm × 85 cm), face towel (34 cm × 34 cm), and small face towel (25 cm × 25 cm). Composition: 100% cotton.

Another ecological option is our Racotto, a sustainable mini bath towel made from regenerated fibers derived from wood pulp. It glides smoothly over the skin and offers excellent absorbency. With a width of about 40 cm, it is easy to put on a hanger, and it doesn’t take up much space even when drying multiple towels. Its thin material ensures quick drying.

The dimensions are 40 cm × 110 cm, and it is available in four colors: pink, off-white, gray, and blue. The pile part is made from 100% rayon, and the ground part is 100% cotton.

In addition, we offer a variety of products made from eco-friendly materials, such as Cocore and Etical.
Development of original products and the challenge of new ventures

Development of original products and the challenge of new ventures

Our company has a proven track record of supplying high-end hotels and other establishments in Japan. We have received positive feedback from customers, such as "The towels don't wear out even after five years," "They are soft, highly absorbent, and have a great feel on the skin."

Since we have direct dealings with major towel manufacturers in Japan, we are able to develop original products and offer customizations for all types of towels. We can handle everything from design to delivery seamlessly.

As an example, we manufacture and sell Imabari brand towels featuring the Ukrainian flag, in hopes for peace and recovery in the country. As of April 2023, approximately 1,000 people have purchased these towels, and a portion of the sales was donated to support Ukraine through the Ukrainian Embassy. Additionally, we are challenging ourselves with new ideas, such as creating towels featuring a tag with a printed QR code. By scanning this code, customers can access information. For the Ukrainian flag towel, we have also included a QR tag that links to the Ukrainian Embassy's website, allowing people to access relevant information from the towel itself. Just like Imabari towels, we, Shikoku Shoji will continue to evolve.