Fair Trade Towels with the Imabari Brand: Home

Certified Imabari towel: Home
Soft and fluffy with long cotton piles, a high-quality towel that meets strict standards
Imabari towels refer to a range of towels produced in Imabari City, Ehime Prefecture. They are known for their excellent absorbency, soft and pleasant texture, long-lasting durability (even after constant use, or repeated washing), and resistance to color fading. Among these features, the characteristic that stands out most is their absorbency. A product cannot be certified as an Imabari towel unless it can completely absorb water (nearly reaching a towel's max absorbancy capacity) within five seconds. Only those that meet the strict quality standards set by the Imabari Towel Industrial Association are allowed to use the Imabari towel brand mark and logo. Our Home series has passed these quality standards and received certification as an official Imabari towel.

Made with high-quality, fair-trade cotton from Uzbekistan
The collection includes three sizes: bath towel (60 cm × 120 cm), hand towel (34 cm × 80 cm), and small face towel (25 cm × 25 cm). They are also available in three colors: white, gray, and mocha. All composed of 100% cotton.
Additionally, by using this specific material, we contribute to local education support projects. The high-quality cotton harvested in Uzbekistan is carefully spun in selected factories, and the cotton yarn is used in Japan to create high-quality towels and other textile products, helping to support children in the region.

Left: Naturally colored organic cotton towel Right: Racotto
We offer a variety of ecological towels.
Another ecological option is our Racotto, a sustainable mini bath towel made from regenerated fibers derived from wood pulp. It glides smoothly over the skin and offers excellent absorbency. With a width of about 40 cm, it is easy to put on a hanger, and it doesn’t take up much space even when drying multiple towels. Its thin material ensures quick drying.
The dimensions are 40 cm × 110 cm, and it is available in four colors: pink, off-white, gray, and blue. The pile part is made from 100% rayon, and the ground part is 100% cotton.
In addition, we offer a variety of products made from eco-friendly materials, such as Cocore and Etical.

Development of original products and the challenge of new ventures
Since we have direct dealings with major towel manufacturers in Japan, we are able to develop original products and offer customizations for all types of towels. We can handle everything from design to delivery seamlessly.
As an example, we manufacture and sell Imabari brand towels featuring the Ukrainian flag, in hopes for peace and recovery in the country. As of April 2023, approximately 1,000 people have purchased these towels, and a portion of the sales was donated to support Ukraine through the Ukrainian Embassy. Additionally, we are challenging ourselves with new ideas, such as creating towels featuring a tag with a printed QR code. By scanning this code, customers can access information. For the Ukrainian flag towel, we have also included a QR tag that links to the Ukrainian Embassy's website, allowing people to access relevant information from the towel itself. Just like Imabari towels, we, Shikoku Shoji will continue to evolve.
- URL (Japanese):https://sikoku.co.jp/