amanoppo: Toys Designed for Baby's Joy and Parents' Peace of Mind

TowaStela, Inc.

Creating an era where parenting is more joyful than ever.

TowaStela, Inc., the operator of amanoppo, is dedicated to the philosophy of "Creating an era where parenting is more joyful than ever." We specialize in product development for the childcare sector, e-commerce operations, and digital marketing support.

Through our in-house brand, amanoppo, we produce gift-quality toys that prioritize safety while featuring designs that blend naturally with home interiors. Our products are sold through our official online store as well as gift shops and lifestyle stores nationwide.

BUSINESS DETAILS

Company Name
TowaStela, Inc.
Date of Establishment
October, 2016
Head Office Location
3-36-7 Minamiotsuka, Toshima-ku, Tokyo, Japan
Representative
Yosuke Marutani
Company Site (Japanese)
https://towastela.co.jp/
Company Site (English)
https://amanoppo.jp/
Industry
Baby Toys
Achievements
- Grand Prize Winner, New Product Contest at the 66th Osaka International Gift Show 2024.
- Nominated for "Most Popular Award (0–6 years category)" at the inaugural "Safe & Fun Toy Awards 2025" in Taiwan.
- Winner of the Excellence Award in the Daily Necessities category at the "goooods AWARD 2025," hosted by the wholesale platform "goooods," selected from a total of 2,760 brands.
Product Certifications, Patents and Trademarks
- CE Mark compliant (European Toy Safety Standard)
- Japan Food Sanitation Act inspection compliant
- Taiwan BSMI certification test compliant